A MESSAGE FROM OUR CEO
Built to Last, Not to Flip.
By Michael Sale, Chief Executive Officer, System Scale Corporation. On private equity, consolidation, and why our company belongs to the people who show up to do the work.
A Message From Our CEO
I’ve spent the last few years watching private equity and other companies roll up the industrial services category we operate in. Scale dealers, calibration shops, weighing service providers – companies that used to be family-owned and technician-led are being consolidated at a pace that’s accelerated sharply.
The pitch to the seller is good. Liquidity, succession, a clean exit. The pitch to the customer is silent…because there isn’t one. The customer is the asset being sold.
I want to talk about what that actually costs you, and what the alternative looks like from inside a company that’s been employee-owned for more than 30 years.
— The Math of Flipping
A PE firm typically buys a business on a 5-to-7-year hold. The math of the fund requires it. That horizon shapes every decision – which technicians to keep, which territories to consolidate, which service tiers to discontinue, how aggressively to raise prices on incumbent accounts with switching costs.
None of this is unethical. It’s the job. The general partner has a fiduciary duty to the limited partners, and the limited partners want their capital back, with a multiple, on a schedule.
The customer isn’t in that equation. The customer is a cash flow. A renewing contract is an EBITDA line. A technician who’s driven the same route for fifteen years is a labor cost being benchmarked against the company that just got acquired in the next state over.
When the hold ends, the business sells to the next buyer – often a larger PE platform – and the cycle restarts. Your rep changes. Your pricing changes. Your terms change. The people who knew your facility are gone, or have been rebadged into a region they don’t drive.
That’s what “consolidation” means at the operator level. The slow disassembly of the relationship you thought you had.
— Why We Chose ESOP in 1995
System Scale has been in business since 1979. In 1995, the founding ownership made a decision that, on paper, was the worse financial outcome for them personally – they sold the company to its employees instead of to the highest bidder. They took a lower number, paid out over a longer horizon, in exchange for one structural commitment: the people who showed up to do the work would own the work.
Over 30 years later, that decision compounds in ways that are hard to see from the outside, but obvious from inside a customer relationship.
The technician calibrating your floor scale owns a piece of the company calibrating it. The local operations team routing the truck owns a piece of the company routing the truck. The lab director signing your ISO/IEC 17025 certificate owns a piece of the company whose name is on that certificate. No general partner. No fund. No hold period. The horizon is “until I retire, and then my replacement, and then theirs.”
That’s not a marketing claim. That’s a balance-sheet fact. Any procurement team can ask for our ownership structure documentation and we’ll hand it over without redaction.
— The Honest Version of the M&A Question
A fair pushback on everything I’ve written so far: System Scale also acquires regional weighing companies. We’ve done it. We’ll do it again. So what makes us different from the platforms we’re describing?
The act of buying a business isn’t the problem. The identity of the acquirer is. When we acquire a family-owned shop, the employees of that shop become owners of System Scale. Their retirement accounts get tied to the long-term health of the combined business, the same way ours have been for 30+ years. There is no fund clock. There is no exit. The horizon doesn’t compress after close – it extends, because now there are more employee-owners with more reason to make the relationship last.
That changes the deals we’ll do. We walk from acquisitions a PE buyer would chase on EBITDA arbitrage, because the post-close move that makes the model work – strip the service tier, raise prices aggressively on incumbent accounts, consolidate routes against response time – is the move that breaks the customer relationships we’re buying the company for.
The test isn’t whether a company grows by acquisition. It’s what happens at the acquired location three years later. Our standard at acquired locations is a 100% offer rate to existing technicians, and our actual retention runs above 98%. The route doesn’t change. The face at the door doesn’t change. The ownership structure they’re now part of does.
— What It Means on the Floor
It means our average technician tenure is measured in decades, not quarters. When you call a System Scale location, the person who answers has either been there long enough to know your facility, or sits next to someone who has.
We don’t have a corporate development team optimizing route density against service response. We have 26 locations across 10 states because that’s what our customers needed, not because a financial model said it was the right footprint.
Our two ISO/IEC 17025 accredited laboratories – Little Rock, AR and Evansville, IN – are run by people whose retirement accounts are tied to the accuracy of what comes out of those labs. There’s no version of this where we cut corners on a calibration to hit a quarterly target. The quarter doesn’t matter. The accreditation does.
When your audit comes, we’re on your side of the table. We’re not a vendor managing a contract – we’re an owner-operator who understands that a failed audit at your facility is a failed audit at our customer’s facility. And our customers are how we feed our families.
— What We Won’t Do
We won’t be the cheapest upfront price. We’ve lost deals on that, and we’ll lose more. The customers who choose us on price alone are the customers who leave us on price alone, and we’re building something that lasts longer than a procurement cycle.
We won’t take advantage of you when you need us most. A failed scale at 2 a.m. before a shift starts isn’t a pricing opportunity. We’re on call. We respond within four hours. We’ll fix it, and we’ll bill it at the rate we already agreed to.
We won’t work outside the scope of what we know. If you need something we don’t do well, we’ll tell you – and we’ll tell you who does, even if it’s a competitor. The integrity of the recommendation is worth more than the margin on the job.
— The Line in the Sand
Our category is being reshaped by capital that doesn’t have to live with the consequences of its decisions. The customer lives with the consequences – in audit findings, in unplanned downtime, in the slow erosion of a relationship that used to be a phone call and is now a ticketing portal.
We chose a different ownership structure 30+ years ago. We’re choosing it again every year we don’t sell. That choice is the entire product. The scales, the calibration, the trucks, the labs – those are deliverables. The product is the commitment that the people who own this company are the same people who answer the phone in 2030, 2035, 2040.
Built to last, not to flip.
If you’re evaluating a vendor in this category right now, ask three questions.
— 1. Who owns the company?
— 2. What’s the hold horizon?
— 3. Who answers the phone at 2 a.m.?
We’re confident in our answers.